LogicaCMG: Consumers Want Spam, We Have Proof

LogicaCMG announced the availability of MessagePlus -- a new product (read: gateway) that works in tandem with existing messaging infrastructure to deliver "personalized" services to consumers. Logica is careful to point out that they've done extensive research in order to learn which services consumers want most. High on the list is apparently -- "sponsored messaging" or SMS Spam. Auto-reply and copy-to-email are another two that Logica cites.

Here's the release from LogicaCMG via Sys-Con Media:

http://www5.sys-con.com/read/312238.htm